Virtual Branch

A message to our members about the Target breach.

We want to assure you that we are aware of the reported incident at Target, which may affect some UARK credit and debit cardholders who used their cards at their stores between November 27 and December 15, 2013.

Protecting member and account information is a top priority and we take it very seriously. We have rigorous fraud prevention systems in place that actively monitor our members’ accounts for suspicious activity. If we suspect fraud, we will contact you via telephone, recorded phone message and e-mail or regular mail.

As always, you have zero liability for fraudulent activity as long as any suspect transactions are reported to us in a timely manner. We encourage you to monitor your credit and debit card accounts and if you notice any activity that you do not recognize, you should call the number on the back of your card as soon as possible for credit cards and for your debit card please call 800-472-3272 or contact our main office at 479-521-1199.

You can also enroll in free Account Alerts to help you keep track of activity on your accounts. Sign in to Virtual Branch to set up free text or email alerts based on your preferences. Here’s how:

·         When logged in to your account, go to Self Service > Account Alerts. Then set up email addresses and/or phone numbers and the alert you would like.

****As we continue to monitor the recent Target compromise, we have learned of recent phishing emails related to the Target breach. The emails look like they are from Target and play on the fears of the public that they may have had thier card compromised. Please proceed with caution if you receive an e-mail from Target. Also, the only correspondence regarding your debit or credit card with UARK would come from UARK.****

If you have any questions or concerns, please contact us 479-521-1199 or call the number on your card or statement.

Frequently Asked Questions

Was my data compromised? Target is reporting that some credit and debit cards used at Target stores between November 27 and December 15 may have been compromised. If you did not use your credit or debit card at a Target store during this timeframe, we do not have reason to believe your card was compromised. We continuously monitor for fraud and if we notice any irregular activity we will individually notify you.

What should I do? Whether you’re notified or not, it’s always a good idea to periodically check your UARK accounts online and look for suspicious activity.

Will UARK be notifying affected members? We will continue to monitor these accounts and notify members of any suspicious activity.

Has the security breach been fixed? Target reports that the breach has been fixed. They are working with Visa and law enforcement to ensure no further information is exposed.

What are the chances that I become a victim of identity theft as a result of this incident? Target is reporting that there wasn’t significant personal identifying information stolen, such as Social Security numbers or addresses, so we believe that the risk of identity theft is greatly reduced. However, it’s always important to check your credit report regularly for incorrect information. In fact, you’re entitled to one free copy of your credit report every year at or by calling (877) 322–8228.